This past weekend, Sluggers made its national debut at the CHAMPS Trade Show in Las Vegas, and the experience was nothing short of game-changing. Unlike other trade shows we’ve attended, CHAMPS had an electrifying energy, bringing together a diverse and passionate crowd. With over 400 exhibitors and approximately 5,000 attendees, the event served as a hub for industry professionals looking to explore the latest in Hemp-derived (THCA) products and tons of interesting new developments.
A Shift in the Market
Having worked in the cannabis industry for the past seven years in a legalized market, CHAMPS offered a unique perspective. This show wasn’t about traditional dispensaries—it was focused on head shops and smoke shops, businesses operating in regions where THC cannabis remains restricted. These retailers face some of the toughest industry regulations when it comes to public exposure, making this event a rare and valuable opportunity for them to connect with brands and explore compliant product options.
One of the most notable trends at the show was the overwhelming interest in THCA products. As regulations continue to evolve, many attendees were actively seeking high-quality, compliant alternatives that still provide the premium experience their customers expect. The demand for legal, innovative hemp products is rapidly growing, and CHAMPS highlighted just how significant this market shift has become.
Sluggers Makes an Impact
As a recognized and reputable brand, Sluggers drew strong interest from buyers excited to see our expansion into the Hemp space. Many visitors sought us out specifically, eager to bring our premium THCA products into their shops. Hearing buyers rave about our top-shelf quality, eye-catching packaging, and standout marketing was a rewarding affirmation of the hard work we’ve put into building our brand.
But beyond just business transactions, CHAMPS was an incredible platform for connection. We engaged with retailers from across the country, many of whom rarely get the opportunity to be in such a public-facing space. Got to enhance relationships with industry professionals and seek out new collaborations. The show allowed us to forge new partnerships and strengthen existing bonds, all while gaining valuable insights into the evolving needs of the market.
Breakdown & Build up
Attending CHAMPS reaffirmed just how essential adaptability is in this fast-moving industry. As we expand beyond dispensaries and into smoke shops, it’s clear that the demand for high-quality, compliant products is stronger than ever. This event was more than just a trade show—it was a pivotal moment in our journey, marking the beginning of an exciting new chapter for Sluggers.
With nationwide compliance driving new opportunities, we’re ready to meet this growing demand head-on. CHAMPS was just the start, and we can’t wait to see where we go next!
About the Authors
Madeline and Jaren have been key players in trade marketing, each bringing a wealth of experience from their respective regions—Madeline in the South and Jaren in the North. Having successfully led statewide events for the California marketplace in previous companies, their expertise in navigating the industry’s evolving landscape is unmatched. Now reunited under Natura, they continue to drive brand growth and innovation, ensuring Sluggers makes a lasting impact in the compliant cannabis space.
