40 Under 40: Ori Bytton

Leadership starts at the top of the lineup. Marijuana Venture named Ori Bytton, CEO of Natura, the company behind Sluggers Hit, to its 2026 40 Under 40 list. The list recognizes the next generation of leaders shaping the cannabis industry.

Bytton took an unconventional path into cannabis. He moved from Israel to the U.S. at 21, built one of California’s largest solar companies, and worked in high-end real estate before he co-founded Natura in 2018. Today, Natura runs an 11.4-acre Sacramento campus that covers cultivation, manufacturing, distribution and education, with a team of 400 people.

The feature calls Sluggers Hit Natura’s breakout brand. Sluggers Hit has expanded into Arizona, Massachusetts, New York and Canada. Bytton also explains why he believes most people use cannabis for wellness, and why he calls the team behind every pack “the real backbone.”

Read the full feature in Marijuana Venture