There’s something exhilarating about the open road—especially when you’re armed with vinyl, decor, and a mission to elevate cannabis retail spaces across Southern California. Last week, Madeline and I packed up and set out on a whirlwind journey that took us through Santa Ana, Lake Elsinore, Burbank, Hollywood, Downtown L.A., San Bernardino and more. With 300 miles behind us and 14 dispensaries visited, our mission was clear: breathe new life into our retailers’ spaces and help our brands shine brighter than ever.
From the moment we hit our first stop in San Bernadino, the energy was electric. We weren’t just installing shelves and signage; we were transforming environments—turning blank walls into vibrant brand statements and crowded counters into streamlined showcases. Each dispensary welcomed us with open arms, eager for the fresh wave of support and resources we brought with us. There’s a unique kind of satisfaction that comes from seeing a retailer’s eyes light up as they watch their space transform, and we were determined to keep that spark alive at every stop.
Madeline, who heads up our So-Cal Trade Marketing, was a powerhouse, effortlessly coordinating with store managers while I worked on setting up displays. By the time we reached Burbank, we had settled into a rhythm—unloading displays, installing decor, and training staff with the same enthusiasm we had when we started. Every dispensary had its own vibe, and we embraced the challenge of tailoring our approach to fit each one, making sure that every brand we represent had its moment to shine.
Hollywood was a standout. There’s something about the energy of the city that seeps into everything—neon lights reflecting off polished countertops, the steady hum of traffic outside. Here, we introduced sleek new shelving that turned one dispensary’s lobby into a showroom, complete with spotlights that made our products look red-carpet ready. The staff couldn’t stop snapping photos, and neither could we.
Of course, it wasn’t all about aesthetics. Offering support was a core part of our mission. We spent time with every retailer’s team, offering insights on our products, suggesting training strategies, and making sure they felt supported and equipped to keep the momentum going long after we left. It’s one thing to set up beautiful displays; it’s another to make sure the people behind the counter feel empowered and excited to sell what’s on them.
By the time we reached our final stop in Burbank, our feet were sore, but our spirits were high. Reflecting on the week, we realized that our journey was about more than just branding and merchandising—it was about building relationships and showing our partners that we’re in this together. It’s that kind of support that makes a difference, turning regular transactions into lasting partnerships.
As we navigated the freeway back home, city lights fading in the rearview mirror, one thing was clear: this is just the beginning. With every shelf installed and every training session completed, we’re paving the way for a brighter, bolder future for cannabis retail—one mile at a time.”
Authors:
Jaren Hockert – Nor-Cal Trade Marketing Manager
Madeline Padilla – So-Cal Trade Marketing Manager
